Today, more and more people are discovering the advantages of going into business for themselves. The freedom of independence and the opportunity to succeed drive the entrepreneurial spirit.

Carafe has a proven formula for success!

We have designed a unique, yet far-reaching new concept - the Carafe MicroWinery - small, yet high output wine workshops located in the midst of suburban consumer markets. A MicroWinery can be the ultimate experience for today's value-conscious customers who take pride in producing their own fine quality wines at a saving.

There are several built-in competitive advantages to a MicroWinery. Unlike commercial wineries, they do not require high capital outlays for land, buildings and heavy equipment. They do not require viniculture expertise and are not susceptible to climatic conditions. A MicroWinery's immediate proximity to their customers give them a competitive advantage due to lower shipping and distribution costs. High profit margins enable the operator to offer flexible pricing to the public as well as wholesale opportunities with local restaurants and liquor stores.

The Wineries' retail location enhances the opportunity to promote its products directly to the consumer. Turn your storefront into a unique and inviting wine boutique offering a wide range of interesting and unique wine related accessories and reasonably priced gift-giving items. Attract a loyal clientele with seasonal specials, exclusive offerings and events such as special wine release parties, wine and cheese tastings and in-store cooking demonstrations.

Private labelling promotes the interaction of the winery with its community. Sales to the hospitality industry can be customized to compliment selected menus and exclusive branding. Enjoy the many benefits of the expanding wine industry with your own MicroWinery!